In marketing, we have two “pains:” pain points and price pain. Pain Points One of the reasons online marketing is so successful is that smart marketers know their niche, that is, their prospective customers. In particular, they know their pain points...
Marketing research has divided consumers into three groups, with approximate percentages for each: Tightwads = 25%Spendthrifts = 15%The average consumer = 60% The trouble is, how can you tell which type of customers you have? In part, we create the customer we have....
Studies have shown that there are three classes of shoppers: TightwadsSpendthriftsAverage Tightwads are very price-conscious so it requires different strategies to sell successfully to them, as compared with spendthrifts and average customers. Several tried-and-tested...
Research has shown that spendthrifts make up about 15% of the consumer market. But just because they tend to spend more than the average person does not necessarily make it easy to sell to them. After all, there is a good deal of competition out there, so you need to...
Marketing research has divided consumers into three groups, with approximate percentages for each: Tightwads = 25%Spendthrifts = 15%The average consumer = 60% The tightwad will tend to be a tougher sell, the spendthrift an easier one. But what are the best ways to...
